Feingold, Danny


Danny Feingold is communications director at LAANE and the editor-at-large of Frying Pan News.

Five New Reasons Not to Buy Matzah at Walmart

By Danny Feingold

If you're like me, right now you may be scrambling to stock up on all of your Passover essentials. So what if I told you that you could get 12 boxes of matzah - more than enough to cover the eight days and nights of breadless revelry - for just over $40 bucks?

Ah, but there's a catch: You'll have to buy this miracle matzah pak at Walmart. Moral dilemma? You bet.

Last year I provided a short list of reasons you might want to think twice about a Walmart matzah binge. I wish I could report that Walmart had cleaned up its act since then, but alas, the world's largest retailer has racked up a series of alleged corporate crimes and indiscretions that would make a pharaoh blush.

Five Reasons Not to Buy Matzah at Walmart

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By Danny Feingold, The Frying Pan

It’s matzah bargain-hunting season, and guess who has entered the fray? That’s right, Walmart.

The world’s largest retailer may not be known for bar mitzvah catering, but apparently the matzah market was too lucrative to pass up. Visit walmart.com, and in less time than it took God to part the Red Sea, you can load up on all variety of matzah products, from matzah ball soup mix to matzah meal. Those looking to brush up on their Pesach basics can even find Celebrate Passover: With Matzah, Maror and Memories, a handy guide to the holiday published by that noted authority on Jewish customs, National Geographic (imagine the charoset photo spreads).

But before you get out your credit card, you might want to consider whether a matzah splurge at Walmart is really in the spirit of Passover. Here’s some unleavened food for thought:

1) Walmart and Poverty