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Reminiscing on the End of Mervyn’s

By Clint Reilly
I recounted my childhood memories of the first Mervyn’s store in San Lorenzo, and how that single store eventually grew to nearly 300 across 12 states with $4.5 billion in annual sales, only to be brought to its knees by corporate greed.
I received dozens of thoughtful messages from folks who came from families like my own and who wished to share their own fond memories of Mervyn’s.
The unnecessary demise of this Bay Area retailing icon evoked deep emotions. It was more like the death of a person than the passing of a department store chain.
“I remember many times when my children gathered their allowance to purchase Hot Wheels or a Barbie outfit,” wrote one parent.
Another reader recalled a time when “credit” was more personal: “When I was about eight years old, my mother would give me a note saying it was OK to charge a new shirt or a pair of shoes at Mervyn’s.
“Mr. Mervin Morris would check our account on a 3×5 card and I would soon be on my way with my purchase.”
One mother’s story showed how Mervyn’s remained true to its community roots through the years. “Our family will never forget the “Local Hero” scholarship that Mervyn’s gave our daughter,” she wrote. “It was a company that understood and honored the need to give back to its community.”
A Hayward businessman lamented the wider social tragedy: “This sad state of affairs will affect not only those displaced employees but literally hundreds of thousands of people that Mervyn’s supported as part of their 5% giveback programs to the communities that they serve.”
I remember Mervyn’s as a store that gave back. So do many others in the Bay Area.
“My wife and I were beginning teachers in 1952 in Hayward and San Lorenzo,” wrote another reader. “Mervin Morris sponsored a welcome luncheon for new teachers for many years, and in the 1960s, gave my district money to sponsor a drug prevention program on condition of anonymity.”
Even South Bay Assemblyman Jim Beall shared memories of his time as a Mervyn’s stock boy in 1967: “Mr. Morris arrived on Sundays – often with his whole family – with sandwiches and sodas for all the stock boys. He gave large amounts to charities around the Bay Area.”
Many other employees and customers expressed their outrage. “It’s just wrong to destroy this part of our community fabric,” wrote a long-timer. Another 10-year Mervyn’s veteran recounted the “blood, sweat and tears” he gave to the business.
“Good luck to Mervyn’s with its lawsuit against the greedy private equity owners, but that will do nothing for the 18,000 employees losing their jobs in the midst of a recession,” another reader noted.
An Oakland reader and proud 19-year Mervyn’s employee drew attention to a less-discussed victim in the sad Mervyn’s saga:
“This was a repeat of what happened to another company I also worked 19 years for, Joseph Magnin. During the 80s, numerous retailers were purchased and bankrupted by investors in leveraged buyouts. The saddest result is the absence of fashion. Today, whether cheap or expensive, the clothes look the same. There is a real lack of creative fashion for the masses.”
Mervyn’s was destroyed by a flock of vulture investors led by private equity heavyweight Cerberus, a fact that elicited an impassioned response of its own:
“If my memory serves, Cerberus was the fierce three-headed dog who guarded the gates of Hell,” observed a Palo Alto reader. “No way would I even give them the time of day, since it’s already clear (just from the name) that they are up to no good!”
One respondent summed up our collective disgust best. “Your column about Mervyn’s really resonated with me,” he wrote. “It is even more disheartening to think that former Treasury Secretary John Snow is heading up Cerberus, the same firm that owns Chrysler and is now asking taxpayers for $7 billion. The pillaging continues…”
Clint Reilly’s initial foray into political consulting at age 23 developed into a successful 26-year career in politics, during which he founded the nation’s largest political consulting firm of its time. Reilly managed winning campaigns for a wide variety of high-profile candidates, including current House Speaker Nancy Pelosi, Senators Dianne Feinstein and Barbara Boxer, and former California State Senate President Pro Tem Dave Roberti. Recently, Reilly has led the battle to preserve media competition in the Bay Area via two landmark anti-trust lawsuits (Reilly v. Hearst and Reilly v. MediaNews, et. al.). Reilly was chairman of the board of Catholic Charities/CYO from 2002 to 2006 and is active in a variety of civic and charitable causes. This article first appeared on www.clintreilly.com/ and is republished with his permission.
Comments
Once upon a time, the citizens of Berkeley, that subversive city, felt so strongly about the death of long-time neighborhood businesses that they actually passed an ordinance for commercial rent control. This saved a number of older businesses, until the State of California decided that commercial rent control needed to be wiped out. I realize that Mervyn's and other corporations were done in by many factors bigger than rent increases, such as predatory investment takeovers. Just the same, in an age of multi-billion dollar government bailouts, we need to look carefully at many things which government can do to save worthy businesses, big and small, and which will not require a large outlay of public cash. When we begin to understand that a healthy business environment means government protection for businesses which contribute strongly to their communities, then we will truly be on our way out of the current depression, er, recession.
Posted by: Bill Rowen at December 11, 2008 03:27 PM
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