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Lakoff : Work Will Go On After Rockridge

George-Lakoff.gif
George Lakoff
Co-founder
Rockridge Institute

My years at the Rockridge Institute have been enormously productive: four books in the past four years, a lot of other writing, and perhaps most important, my colleagues there and I have worked out a great many of the technical details of the cognitive science of political thought in America. I plan to build on that foundational research.

On June 2, 2008, my book The Political Mind will be published. It is a popular introduction to what has been discovered about the brain and the mind over the past 30 years and why it matters for politics. I will be on a book tour during the month of June, and will spend considerable time after that promoting the ideas in the book.

I plan to do more writing, mostly short pieces on timely subjects, and to go seriously into digital media with podcasts and videos -- and to do media interviews and talks around the country.

My years at Rockridge have also put me in a position to do some socially useful consulting. For advocacy groups doing full service communications, I'll have the opportunity to help through Fenton Communications. I will also be available for other progressive consulting work, both inside and outside of politics per se. Since I will no longer be part of a 501(c)(3) organization, I will now be free to work directly with political groups and candidates and on issues of legislation.

The accumulated Rockridge research puts progressives in a position to do the Big Job, namely, seriously challenging conservatives on the major ideas in American political life that they have been dominating in public discourse: the nature of security, government, the market, taxes, foreign policy, freedom, fairness, morality, religion, patriotism, education, character, responsibility, and on and on. What is needed is a major progressive effort to build a progressive cognitive infrastructure, so that progressive legislators need never hesitate to express their beliefs out of fear that the conservative message machine will attack them for it. I will be campaigning for progressives to support the development of such an infrastructure.

And of course, I'll be at the University of California at Berkeley as usual, doing cognitive science and linguistics research, mainly on the neural theory of thought and language. Things have gotten very exciting recently at the International Computer Science Institute, where my long-term research project with Jerry Feldman is based. Our research group is now developing a wiki to make public the work of the group. We hope it will be available by fall.
I'll also be activating my personal website, GeorgeLakoff.com, and updating my Linguistics Department site. The materials on the Rockridge site will continue to be available.

But my first priority is spending more time with my wife, Kathleen Frumkin, and our family and friends.

I want to personally thank everyone who worked with and for the Rockridge Institute over the past decade. You have all helped create something remarkable. And now there is a lot more to do.

We will be providing information about the plans of other Rockridge staff members. The work goes on.

George Lakoff is the co-founder and Senior Fellow of the Rockridge Institute. A Professor of Linguistics at the University of California, Berkeley, he previously taught at Harvard University and the University of Michigan.

Posted on April 24, 2008

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