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Carbon Labels Will Arm California and U.S. Consumers in Fight Against Global Warming

Make Carbon Content As Obvious as Price

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By Ira Ruskin
Member of the California State Assembly

“What if consumers could reduce carbon emissions by simply choosing one product over another at their local store? With a carbon label – similar to a nutrition label for the environment – we could all be armed with enough information to make a difference, not through regulation or taxation, but through the power of consumer choice.”

I have introduced a bill that will provide Californians with the information necessary to voluntarily reduce global warming pollution through consumer purchasing power. “The Carbon Labeling Act of 2008” (AB 2538) will create a standardized labeling program of the total greenhouse gases created in harvesting, manufacturing, distributing, and selling of consumer products sold in California. Under the proposal, the California Air Resources Board (CARB) will establish a methodology and formula for assessing and labeling a product’s carbon content, but participation is voluntary.

When consumers have the information, they vote with their dollars. When nutrition labels started letting consumers know about the trans fat in their food, they responded by buying healthier products. Consumers don’t want trans fat, and they don’t want global warming.

This label would make assessing the carbon content of ice cream as easy as counting its calories. By providing consumers with the power to choose products with smaller carbon footprints, the law would harness market forces to make reducing global warming emissions important to the bottom line for all manufacturers.

AB 2538 is a critical next policy step in the state’s effort to meet the 25 percent reduction of greenhouse gas emissions by 2020 mandated by the state’s historic Global Warming Solutions Act (AB 32), which was passed by the Legislature, signed by the Governor, and is supported by the people of California. To reach the goals of AB 32 a variety of techniques will need to be employed, and a reduction in the emissions from consumer products is one of them.

“You can’t reduce what you don’t measure,” said Matthew Newman of Carbon Label California, the bill’s principal sponsor. “This legislation would create the standards for a well defined measure of carbon content in all products.”

The proposed legislation follows California Air Resources Board’s vehicle label mandate, which requires that every new car sold in California must display smog and global warming emissions labels beginning in 2009.

Consumers care about the environment, and have already begun to show that they would respond well to a system like the carbon label. This has been proven by the success of hybrid cars and the rise of more products that tout their environmentally friendly production: recycled paper goods, free range meat and poultry products, and environmentally safe cleaning products.

This program is not a mandate to force companies to label their products. However consumers need a uniform, recognizable system so they can be informed about how they can reduce their impact on the environment, the same way they choose to reduce the impact of the food they eat on their waistline. I believe the companies that choose to participate will benefit, and even be motivated to reduce the carbon impact of their products by reducing excess packaging and other unnecessary waste from their products.

Once a uniform label system is in place it will be easy for consumers to make informed choices about how they contribute to global warming. The people of California have consistently expressed the will to be leaders in reducing global warming. My bill will allow them to take direct action in mitigating their impact on the environment and their effect on global climate change.

No other state or nation currently has a carbon labeling program, although the U.K.’s Carbon Trust has been developing labeling standards for consumer products. “This legislation would make California a world leader in the fight against global warming,” commented Newman.

To read more about carbon labeling, visit www.carbonlabelca.org. The Carbon Labeling Act is based on original research about carbon labeling sponsored by Next Ten, a nonpartisan, nonprofit organization.

Assemblymember Ira Ruskin chairs the Assembly Budget Sub-Committee on Natural Resources that will oversee the implementation of AB 32, the California Global Warming Solutions Act of 2006, Proposition 84, the Natural Resources Bond, and Proposition 1E, the Flood Protection Bond. In his first term, Assemblyman Ruskin established himself as a leader on environmental issues as chair of the Environmental Safety and Toxic Materials Committee. In keeping with his commitment to the environment, last year he introduced the Clean Car Discount Act of 2007 (AB 493) and the Sustainable Building Act of 2007 (AB 35). These remain ongoing fights.

Posted on March 11, 2008

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