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A Grandmother's Totally Digital Campaign for Re-election to the California State Assembly

Patty-Berg.gif

By Patty Berg
Member of the California State Assembly


Here I am, a grandmother from Humboldt County, running the first-ever all-digital campaign for state Assembly. I’m embracing technology that I barely understand because I think it is the future of campaigns, and hopefully the future of the Democratic Party.

My website www.votepattyberg.com is part outreach and part experiment. I want voters in my district to participate in my re-election campaign, and I want to help equate progressive politics with the online world.

An average campaign wastes a small mountain of paper. Glossy mailers, yard signs, billboards. Filling your mailbox, cluttering the streets, ending up in the waste stream.

And all of that for a one-way conversation: The candidate talks -- and the voter (supposedly) listens. But it doesn’t have to be that way. You can run a campaign without waste, and you can listen as much as you talk.

I’m not saying paper is bad. I know that most candidates couldn’t win if they ran a campaign without paper. You obviously can’t reach every voter by e-mail, and I’m not suggesting we ban the yard sign or outlaw the mailer.

But the way we communicate is changing, and candidates need to be embrace that change. Especially Democrats. The Internet Experiment is crucial for us, because conservative voices already dominate talk radio and cable news. We have to win the race for the Internet, or we risk taking second place in every realm of mass communication.

My campaign is simple. I have a clean, uncluttered website with a straightforward message about voter participation and clean campaigning. If you visit, you can take my opinion poll. You can post on my blog. But most importantly, you can use the site to transmit e-mails to your friends. The message is: This has never been done before, and you can be part of history.

It’s intended to be a start. Other candidates are already coming up with plenty of great ways to use the Internet. On Phil Angelides’ site, you can send a letter to the editor of your local paper, and the site will deliver it for you. Ultimately, most campaigns will link to IMs and text messages. And they’ll operate on that truly democratic model that has made craigslist such a force for change in the classified ad business. The computer generation wants less one-way communication, and more ways to take control.

Personally, I’m all but lost in the world of technology. Any 12 year old knows more about computers than I do. But that’s exactly why this is so important. Tomorrow belongs to people who are comfortable with a constant stream of information, people who live in a world where paper is increasingly rare and burdensome.

When a half-million immigration rights advocates gathered in downtown Los Angeles, they got the message without a lot of paper. They heard the word on the radio, they received messages from their friends, and they were linked by their astonishing network of e-mail and IM addresses. There’s an important lesson in that experience, and it’s not just about immigration. It’s about communication and it’s about politics.

With each passing year, I hope we’ll make wiser and better use of online resources. And as we rely more on digital systems, and less on paper, we’ll give an entirely new meaning to the phrase clean campaign. And, if we do it right, Democrats will be synonymous with the Internet the way conservatives are synonymous with talk radio.

So go to votepattyberg.com and tell me what you think.

For the past four years, Patty Berg has chaired the Assembly Committee on Aging and Long-Term Care. She recently released the first policy agenda to help California prepare for the dramatic changes that will come as the Baby Boom generation moves into old age. Berg was recently named chair of the Assembly committee that oversees health and human services spending. She also serves on the Joint Committee on Fisheries and Aquaculture, Assembly Health Committee, the Assembly Committee on Water, Parks and Wildlife, and the Assembly Appropriations Committee.

The 1st Assembly District, which she represents, includes Del Norte, Humboldt, Mendocino, Lake, and Trinity Counties as well as parts of Sonoma County.

Posted on October 05, 2006

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